Schedule THIS, Too!

A BIT OF ADVICE: Don’t WORK so hard, friends! We are going to get through this awful, awful year and roar back into real life very soon. Really, we will. Not soon enough, I admit. But, hey, try to RELAX a bit, please, please. Calm down, okay? I think we are all wound a bit tight these days (for sure I am) and we really must dial it down a notch and try to have a laugh. Okay? Just schedule your down time, and meditate, or nap, or just zone out and watch the clouds drift by with your favorite beverage and a snack. Okay? Let’s all put THIS on… Read More

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Planning a Trade Show Disaster?

There are a LOT of reasons why a given Trade Show is a money-sucking waste of time, but among those are some items Within Your Control. So that’s a good thing. Here are a few things to mix into your planning to help create a Trade Show success. GET PROFESSIONAL HELP: Where? From your Best Clients. Yes! Early on in your planning process, contact your top dozen or so customers and ask these vital questions: What was their decision point on choosing your company? What is the best thing about your product or service? How does your product or service help their business? What trade shows do they usually attend? Which exhibits really got their attention? Clearly… Read More

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