Drawing caricatures at a trade show booth is always fascinating, given the relentless flow of interesting professionals that wait in line for a drawing at the client booth space.

I always try to work some part of the subjects’ INTERESTS into the sketch. “What do you do for fun?” I often ask, or “Do you like golf? Do you have a hobby?” When possible, those interests will be factored in, making that two-minute sketch much more personal for that person.

It will almost certainly be framed and displayed forever — showing the client LOGO and maybe Website, too. What also works is the sales staff can comfortably talk with prospects as they wait for their caricature. A win-win, eh?

For more info on trade shows please see our Trade Show page.

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